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UL Fortnightly Student Newspaper

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Two of a Kind

IN THIS constantly changing industry, there are those who stay on top and those who simply fade away.

Mary Kate and Ashley Olsen are definitely on top of the world right now.

The child actresses turned fashion designers have revolutionised the fashion industry and become some of world’s youngest billionaires as well.

What is it about these girls that make them so appealing? Despite not having a degree or educational background in fashion design, they are currently one of the most successful designers in the market.

The twins are unique in the sense that they have designed clothes for both the high and low end of the market. At a young age, they were already designing clothes for the “tween” market which was made available in Walmart.

The girls currently have three clothing lines that include The Row, Olsenboye and Elizabeth & James, which is named after their sister and brother.

The reason that their lines are so successful is due to their exclusivity.

These are definitely high end apparel as their handbags alone can cost up to $39,000.

With these prices, it is clear that the girls have implemented the use of leathers and other questionable fabrics.

This particular bag in question costs such a price as it is made with one hundred percent alligator skin. While not everyone would approve of this, celebrities still flock to their line and are eager to be seen wearing their designs.

Perhaps the best advertisement for their lines is their sister Elizabeth who is currently taking Hollywood by storm with her performances in movies such as “The Silent House” and “Martha Marcy May Marlene”.

The young star is often seen wearing her sister’s designs and has said in many interviews that up until a certain age, she would even wear their hand me downs. Other celebrities that have been seen in their designs include Lea Michele, Gwyneth Paltrow and Rosie Huntington Whitely. This shows the broad appeal of their line as it is geared towards women of all ages.

The interesting thing about their main line, The Row, is that it does not reflect the typical girly colours and patterns that you might expect from such young girls. The girls created the “homeless chic” trend that is still a firm favourite with celebrities today. This look included layers of baggy clothing, plain colours and oversized sunglasses. The twins have implemented this look into their line as well and have established monochrome dressing in the fashion industry. The girls have clearly set a high standard for their fashion peers and it doesn’t look like they are giving up soon!

Marie Enright



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