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While being traditional in his view of the family, Peterson appears to be centrist politically.<\/p>\n
His concern doesn\u2019t lie with different opinions, but more with the individual\u2019s ability to express them.<\/p>\n
In 2017, Peterson was launched into the public sphere by protesting against the passing of Canada\u2019s Bill C-16 which proposed to legislate calling people by their preferred pronouns.<\/p>\n
In the wake of this, Peterson was associated with transphobic hatred.<\/p>\n
He was instead looking to block the bill due to the principle of legislating language.<\/p>\n
He mentioned how he would call any of his students by their preferred pronouns, but denounced the idea of limiting freedom of speech through the law.<\/p>\n
A similar episode plastered Peterson with the \u201cmisogynist\u201d label when handling gender quotas, claiming that they might not be in woman\u2019s best interest.<\/p>\n
Accompanied by many of his YouTube videos detailing what makes the two genders different, his name is now seen as an enemy of modern feminism.<\/p>\n
\u201cI do think there is a part of feminism that insists that our culture is best characterised as an oppressive patriarchy,\u201d he stated in an ABC interview. \u201cI think that\u2019s appalling.\u201d<\/p>\n
However, the truth about the psychologist\u2019s popularity lies beyond controversy.<\/p>\n
Rather than using the alt-right to propel his career and bring his book straight to bestseller, he has tapped into a more overlooked market- disillusioned men between the ages of eighteen to thirty.<\/p>\n
\u201cYou need to align effort with maturity and intelligence\u201d, Peterson said in a video entitled \u201cRelationship Advice for Young Men,\u201d which has amassed over 100,000 views.<\/p>\n
There have been many instances (some filmed) of Peterson being reduced to tears when speaking of the hundreds of young men who reach out to him, informing the 57-year-old his online guidance saved their lives.<\/p>\n He has been attributed with helping people take control of their lives, from overcoming addiction to coping with mental illness.<\/p>\n Rather than comment on the flaws in society, his videos focus on remedying personal flaws which impinge on success.<\/p>\n If you think of pop psychologists, once would think of Dr. Phil, but he appears on morning television.<\/p>\n That demographic is shrinking more and more by the year, and people are turning to the internet for help.<\/p>\n It could be a case of Jordan Peterson being the right man at the right time.<\/p>\n In America, the most common cause of death in males under forty is suicide.<\/p>\n Peterson has an ability to connect with this demographic, a father figure supporting his viewers success through tough love-and by making his years of studying accessible to the masses through YouTube.<\/p>\n Perhaps our unease with Peterson comes from the flaws he highlights in society.<\/p>\n A generation of young men have been left without guidance, navigating a world with upturned values and norms.<\/p>\n In a new fractured climate, Peterson\u2019s advice provides a beacon of hope.<\/p>\n His videos have amassed 65 million views, and has sold one million copies sold of \u201c12 Rules for Life\u201d,<\/p>\n Peterson is not a conservative bigot holding onto 1950\u2019s society. Instead, he is an extremely modern spokesperson, parental figure, and a success is warranted while society wakes up to the underlying anxieties of the millions of disillusioned young men.<\/p>\n\n\n![\"Image](\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/e\/ed\/Peterson_Lecture_%2833522701146%29.png\/503px-Peterson_Lecture_%2833522701146%29.png\")
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