Few would anticipate a small craft having global appeal and leading to the development of a successful brand, but for Carrie Murphy that\u2019s the origin story of her business Bold Pup shop.<\/p>\n
Carrie came up with the idea for bandanas about 18 months ago to make for her own Bernese Mountain Dog, Elsie.<\/p>\n
After failing to find a cheaper alternative to the ones available, Carrie decided to make her own from old materials and by hand stitching the piece.<\/p>\n
The twenty-three year old posted a picture of her faithful friend wearing the creation \u00a0on social media, which led to orders coming in from friends and family members.<\/p>\n
The demand quicky led the Cashel native spotting a niche in the market for Irish made dog bandanas and established her shop.<\/p>\n
The name Bold Pup<\/em> plays with the idea of dogs wearing bold fashion statements, while also referring to the name given to beloved pets who step out of line. The statement name has developed into a thriving brand with loyal customers \u00a0and a large online following.<\/p>\n \u201cI never thought that a girl from Cashel could be making bandanas and selling them all over the world, from Beijing to Gibraltar,\u201d said Carrie.<\/p>\n The shop has sold to almost every continent with a global appeal for the homemade range.<\/p>\n To give her brand an extra edge, Carrie began carefully sourcing fabric and researching the best design for her bandanas.<\/p>\n As some makes of pet accessories run the \u00a0risk of an animal getting caught or choked, Carrie came up with her own design to add the bandana on to a collar as it is a safer alternative.<\/p>\n Bold Pup Shop has a following of over one thousand users on Instagram, which Carrie uses to network with other business owners in the pet accessory sector.<\/p>\n The platform kickstarted the brand with thousands of accounts dedicated to dogs building a rapport with the business, while also having an active Facebook and Tic Tok presence to appeal to a wider audience.<\/p>\n Carrie was soon introduced into the weird and wonderful world of the pet market online, with some customers messaging pictures of their proud pooches wearing the handsewn items.<\/p>\n Working to a global audience is tricky to get time zones right, with buyers from America to Australia viewing Bold Pup\u2019s content.<\/p>\n While the lockdown has threatened most businesses, Carrie sites having an active social media presence as essential as a greater number of shoppers are moving online to find their presents this Christmas.<\/p>\n The self-taught sewer uses Etsy as her medium for selling, \u00a0as it is an international platform for selling handmade arts and crafts that contains a search engine that reaches a wide variety of potential customers.<\/p>\n \u201cAs well as me sending my own traffic to my Etsy shop, there\u2019s also dedicated buyers who only use Etsy that also find my products.\u201d<\/p>\n One of the shop\u2019s most popular pieces is a \u201cMy Humans are Getting Married<\/em>\u201d bandana favoured by those wanting to post the Instagram to announce their engagement. The product is particularly popular in the States, where dog accessories is a huge market.<\/p>\n As orders rolled in for more orders, Carrie soon realised her shop meant more to people than just bandanas.<\/p>\n Customers have inundated Carrie with pictures of couples including their dogs in their wedding photos wearing the piece.<\/p>\n \u201cSome people have ordered logo for their businesses and people have used my bandanas to announce that they’re having a baby,\u201d said Carrie.<\/p>\n \u201cI think it\u2019s mad that I know personally that they are having a baby, some of their close families and friends don\u2019t know. I love being able to be part of people\u2019s celebrations like that.\u201d<\/p>\n Some bandanas are keepsakes for bereaved owners, with one customer sending a framed picture of her bandana which serves as a memorial for her passed away pet.<\/p>\n \u201cIt showed they mean something to someone rather than just a triangle put on a dogs neck, people actually valued the product.\u201d<\/p>\n As an extra touch, all orders are personalised for the owner and their pet, containing dog treats as the products end off to each corner of the world.<\/p>\n \u201cI love my business as it doesn\u2019t even feel like I\u2019m working. I get enjoyment and so much satisfaction when people send me pictures of their dog or leave a review as I can see this product and it makes me so happy to see that its all worth it.\u201d<\/p>\n Carrie plans on launching own website and release a new range of products to grow Bold Pup even further.<\/p>\n With the Christmas season on the way, Bold Pup\u2019s seasonal range is set to be a hit with loyal customers around the world as the homegrown industry looks set for continued success.<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n