F1, Motorsport, Sports

How F1 has grown its female fanbase

Formula 1 has and continues to be a male-dominated sport, however a newfound female fanbase is strongly emerging. Following the popular Netflix documentary series “Drive to Survive” ’s debut in 2019 the sport has become increasingly popular. A committed strong young female fanbase has since emerged, completely leading to a complete shift as to how the sport approaches marketing. Marketing …


F1, Motorsport

F1 2021 Round 1 Recap: Hamilton Holds On In Bahrain

Formula 1 returned last weekend as it kicked off the 2021 season at the Bahrain international circuit for the Bahrain Grand Prix. The race was action-packed and had a tense finish with Lewis Hamilton winning his first opening race since 2016, edging out Max Verstappen and his Red Bull. Several drivers and teams were looking to make a statement to …