F1, Motorsport, Sports

How F1 has grown its female fanbase

Formula 1 has and continues to be a male-dominated sport, however a newfound female fanbase is strongly emerging. Following the popular Netflix documentary series “Drive to Survive” ’s debut in 2019 the sport has become increasingly popular. A committed strong young female fanbase has since emerged, completely leading to a complete shift as to how the sport approaches marketing. Marketing …