Formula 1 has and continues to be a male-dominated sport, however a newfound female fanbase is strongly emerging. Following the popular Netflix documentary series “Drive to Survive” ’s debut in 2019 the sport has become increasingly popular. A committed strong young female fanbase has since emerged, completely leading to a complete shift as to how the sport approaches marketing. Marketing …
Formula 1 returned last weekend as it kicked off the 2021 season at the Bahrain international circuit for the Bahrain Grand Prix. The race was action-packed and had a tense finish with Lewis Hamilton winning his first opening race since 2016, edging out Max Verstappen and his Red Bull. Several drivers and teams were looking to make a statement to …
The countdown to crown the world’s best paper plane pilots is now on. After proving themselves against the best in their county, the world’s finest will be looking to up the ante in Salzburg in a quest for the coveted title and perhaps a new world record. The chosen few charged with the honour of representing their country at the …